The New Swedish Tradition

borned in jämtland – Raised in dalarna

In northern Sweden in the province of Jämtland, where forests, mountains and lakes are part of Sweden’s most beautiful landscape, the idea for XQS tobacco free snus was born. From the forests in Jämtland the business moved to what we call the heart of Sweden, Dalarna, and here we are located today.

We are developing the most modern tobacco free portion that can be created, where flavors and nicotine are the main parts of our development, together with our philosophy of being close to you with a passion for life.

Freedom is something we think about and something that reflects in our products, that is why we were the first on the market to always have all of our flavors in different strengths, freedom for you as a customer to choose exactly what suits your needs!

We have a great passion for taste and feelings and can always offer something perfect for you.

Enjoy the freedom and our incredible taste experience and enjoy the tradition of the future from Sweden, which is of course tobacco free, but gives you the kick of your choice!

XQS Values

  • 1. PASSION

    We love what we do and we get inspired from our entrepreneurial mindset and active lifestyle in the heart of Sweden.


    XQS was almost first out creating a tobacco free pouch and launched our first product in 2006. Today we use the experience to reach our vision.

  • 3. VISION

    Our product is our everything, our mission is to create the world´s best pouch, Taste whats possible!


    We are making The New Swedish Tradition without tobacco, using recycled material, with the future nature in our mind.



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