Made by Sweden, Crafted for Today: The Heritage of XQS
Sweden doesn’t just do flat-pack furniture, crime novels, and cozy winters. It also knows a thing or two about nicotine. And no, we’re not talking about smoky rooms or ash-stained fingers - we’re talking about a different kind of tradition. One that’s clean, discreet, and with plethora of flavors.
Let’s rewind to where it all began - and see how we ended up with a pocket-sized revolution that tastes like watermelon, mint, and everything in between that may come to your mind!
A quick rewind: the story of SNUS
To understand where nicotine pouches came from, you’ve got to start with snus -
the original Swedish nicotine tradition.
Dating back to the 18th century, snus was Sweden’s answer to cigarettes. It came in little moist pouches packed with tobacco and was placed under the lip for a slow, steady release of nicotine. No smoke. No fire. Just function.
For decades, snus was part of everyday life in Sweden. But while it was less harmful than smoking, it still came with one major catch: the tobacco.
So, what changed? Introducing tobaco-free nicotine pouches.
At some point, we asked ourselves: What if we kept the experience, but ditched the tobacco? What if we could make something that was cleaner, lighter, and let’s be honest: way more convenient?
That’s how XQS was born in Jämtland in 2005. We took the DNA of snus and stripped it down to what mattered: the ritual, the flavor, the ease of use. Then we started crafting. Developing and finding flavour combinations tailored to consumer preferences with diverse lineup of tobacco-free nicotine pouches in different flavors and strengths. developed through in-house expertise.
Thanks to years of in-house expertise, XQS now offers a wide mix of formats, strengths, and flavors — all designed to fit your day, your mood, your vibe.
The XQS flavor spectrum:
Fruit. Mint. Local. And everything else in between.
Taste is what sets XQS apart. Because when it comes to flavor – we’re all in. And here’s why.
Fruity Combos
Think blueberry, cherry, tropical fruits.
Think sweet. Refreshing. Tangy. Tart. You name the flavor, and we got it covered with our fruity mixes that let the fruits do what they do best – create awesome flavor combinations.
Minty fresh
Our XQS FRÖS line is crafted for those who know exactly how they like their mint!
Strong, clean in taste, and balanced in flavor, FRÖS delivers that crisp, cooling rush just how true mint lovers like it.
Swedish flavors
Our locally inspired flavor line puts a modern twist on Swedish flavors.
It’s familiar, yet in unexpected format.
If you're the type who always checks the "chef’s special" — this is your aisle.
How to choose your nicotine pouch
It’s not just about flavor - it’s about finding what works best for you. Here are a few things to consider when picking your pouch:
- Strength: From mellow to intense, pick the one that matches your nicotine tolerance. First timer? Take it easy and start low.
- Flavor vibe: Fruity, minty, or mixed together for a refreshing flavor spin. Most people land on a favorite option, but it’s all about exploring. You don’t wear the same shoes every day, right? Same goes for your pouch.
- Occasion: Morning commute? Party night? Chill break? Adventure on the horizon? Some pouches are great all-rounders, others are perfect for specific moments.
Why it all matters
At the heart of it, XQS is about freedom. Freedom from tobacco. Freedom to enjoy nicotine on your own terms. Freedom to pick a flavor of your experience!
We’re proud of our Swedish roots - but we’re not stuck in the past. Our heritage gave us the blueprint. The rest? That’s innovation. And if it happens to taste like mango, raspberry or peppermint? Even better!
Try now
Fresh raspberries and tart blackcurrants in a rich mix.
Ripe berries meet creamy banana in a sweet and flavourful combination of flavours.
Deep cherry, rich and powerful with a sweet undertone.